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Why Your Organization Should Use Video Marketing

When it comes to learning about a product or service, video is preferred by 69% of consumers.

What does this mean for your business? Video marketing can be an extremely effective tool to connect with customers and promote a brand.

If you’re yet to embrace the power of video marketing, then you’re missing out on an opportunity to engage with customers and increase sales.

Let’s look at why you should consider adding it to your marketing mix.

Video Marketing Is Effective

Video marketing is the fastest-growing medium in today’s digital world, with the average person spending 84 minutes watching internet videos.

Video marketing works because it is more than just text and images. Video tells a story that engages the audience, builds trust, and creates value.

This makes video ideal for getting potential customers to understand what your company does so they can develop an interest in using your product or service. It’s also perfect for showing how your products work – which, in turn, increases the likelihood that your customers will find value in them.

Internet Video Is Easier to Consume Than Other Content

Not everyone is a great writer. But we all love watching internet videos!

We’re increasingly time-poor, and information overload makes it difficult for us to digest text. Video marketing addresses this issue by enabling people with short attention to consume your content easily.

When your brand’s message comes across loud and clear through video, you won’t need lengthy words on a page (or screen) to convey them.

However, that’s not to say you shouldn’t use text. Video marketing is an excellent opportunity to include written content— for example, transcripts and subtitles.

Video Marketing Is More Personal than Other Content

When you watch a video, it feels like the person or brand speaking directly to you. Advertisement video allows your company to put its human side on display so that customers can connect with your team.

As people crave personal interaction these days, video marketing gives your brand the ability to tell stories that speak directly to potential customers.

When you share information about your company’s mission, vision, and values through video production, people will feel like they know you, which increases the likelihood of doing business with you.

Video Is Emotionally Engaging

Forget about boring your audience with facts and figures. Social media video marketing is all about capturing the hearts of potential customers.

Video content that tells a story will attract more engagement than other types of content. It’s emotionally engaging, which means you’re more likely to be remembered by viewers — even if they didn’t buy from your company immediately after viewing the video.

Also, when you produce visual content that captures people’s emotions, they are more likely to share it with others. This viral video marketing can help boost your brand’s reach and expand the audience you’re able to connect with.

Video Marketing: You Must Try It!

Are you tired of attracting potential customers who aren’t interested in your product or service? Video marketing is a fast, easy way to get new people on board.

By putting the power of experiential marketing at your fingertips, you can put yourself ahead of competitors. Creating engaging content will increase sales and build customer confidence in your brand.

Are you ready to give video marketing a chance? Auctus Agency can help. We’ll work with you to create video content that will get your target audience hooked. Call us to get started today.