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The Top Staffing Strategy for Experiential Marketing Events

Are you in the process of planning your business’s next experiential marketing event? If so, you might be wondering and considering all the elements of the process that matter, including the staffing strategy you use.

The challenging part is determining the advanced marketing strategy you will use to ensure you select the proper event staffing group to run your event.

Remember, the people you choose to staff your event will act as one of the first event-goers interactions with your business during the event. 

Read on now to find some valuable tips to ensure the brand experience you provide during the event is one people will want to experience time and time again.

Delegate the Task to Someone Else

The first staffing strategy used by many companies when searching for the staff they’re going to use for their events is to delegate the task to someone else. By doing this, you’re focusing on other event planning factors that need your attention while allowing someone else to focus on hiring staff.

When you delegate this task, the person you’ve assigned it to can devote their time and efforts to one thing versus spreading their attention across several other tasks. Not only will this person be responsible for locating and hiring the staff, but they will also be responsible for doing things like:

When you stop to think about it, doing all these things is time-consuming, which is why delegating to someone is essential. However, if you choose to take on the task yourself, there are external resources you can use to help make the process easier.

This could be using online job boards or hiring a staffing agency that will set you up with qualified potential staffing candidates that could work your event in the future. If things go well, you could end up with a list of specific staff members you choose to work your events in the future.

Conducting a Through Interview Process

The interview process is when you give yourself a chance to get to know the people that you’re staffing. You must take your time during this process because the last thing you want to do is onboard people that don’t fit your company culture.

Although they are working an event and don’t work with your company full-time, they still can negatively affect your event-goers, leaving a poor taste in their mouths when they think about your business. Most businesses are using virtual conferences right now when interviewing potential staffers.

If they find they’re impressed by a specific candidate, then they move to an in-person interview where the potential staff member will get a chance to meet the people they could be working with in person. When you’re conducting these interviews, make a note of the communication skills the person is using and their personality.

You need to note these things because when you’re working on an event, both will be needed to do your job. If either is lacking, it’s something that event-goers will pick up on. It’s also something that might lead them not to attend events in the future.

Clear, Open Lines of Communication

This shouldn’t be a strategy or tip to list, but it’s a common shortcoming of many events: keeping open lines of communication between yourself and event staff. When communication falls by the wayside, it means that event-goers are the ones who are going to suffer in the end.

Before you bring staff on for an event, you need to create a checklist of things you need to communicate to your staff. Some of the things to include on the list are:

  • Required event uniform
  • The responsibilities of each hired staffer before, during, and after the event
  • The type of environment where the event will be held
  • The goals of the event
  • Emergency scenarios and plans

Doing this minimizes the chances of something happening the day of and the staff members not understanding the proper steps to take to solve the problems. It’s best to make these things known several days to weeks in advance.

As the event draws closer, you can take more time to remind event staff of what the Auctus Agency expects of them during the events because they’re now an extension of the company.

The better you communicate, the easier things will be for your staff during the event.

Ensure You Motivate Your Team

If you don’t take the time to speak with your team and find ways to motivate them, it can affect the way they perform during the event. Remember that each staff member responds to feedback differently, which means you should be mindful of the motivation tactics you decide to use.

The first thing you can do to motivate staff is to provide food for them before, during, and after the event. This could mean creating a space away from event-goers where staff can visit and grab a snack or beverage to provide them with a pick-me-up while working.

It also helps to provide them with staff goodie bags. This isn’t mandatory but helps staff realize that you appreciate them for the work they’re doing for you and your company.

Staffing Strategy: How to Make the Most of Each Event

A strong staffing strategy can make or break your event when you’re preparing for an event. You need to ensure you hire the right people and that they’re trained to work events properly.
Whether you need help with staffing or strategizing for your next event, we understand you need help from the pros. Contact Auctus Agency and let us make your next event one to remember.