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40% of consumers say they feel more loyal towards businesses that put effort into their interactions. That’s why you need to use experiential marketing to influence consumer behavior. But what is the psychology of experiential marketing? And why is it so successful?
Experiential marketing events are about providing customers with a memorable experience. Whether that be through a unique event or retail sampling.
To help you understand the psychology behind experiential marketing campaigns, this article will give you everything you need to know to make the most of this strategy for your brand.
What Is Experiential Marketing?
When you want to increase engagement, most brands look towards measurement data like KPI reports. Even though this analysis of your target audience is useful, sometimes you need to go the extra mile to make an impression.
One of the main reasons that experiential marketing is essential is that it harnesses the power of The Propinquity Effect.
The Propinquity Effect
The Propinquity Effect is when you expose people to ideas and experiences in close proximity. For example, this applies to events at local restaurants or festivals. The idea behind it is to get people close to your brand so they can see how beneficial it is to their lives.
An experiential marketing company can help you design campaigns that make your customers feel part of a larger community. This is important for inspiring long-term trust and investment.
Providing Something Useful
Brands can write as many blog posts as they want about finding solutions, but it’s hard to make your business relatable if you can’t prove it. This is where experiential learning comes into action. You can use experiential marketing to convey ideas and teach people new skills.
When a customer can place your brand with an experience, it becomes a memorable event in their mind. They will be more likely to buy something from your company or use your services again in the future. Through experiential marketing, your customers can gain more trust in your brand.
Sharing Is Caring
Many businesses want to earn income but overlook the importance of sharing the experience with their customers. People don’t want to feel like their money evaporates into thin air. They want to see why your brand is worth their time and money.
Hiring experiential marketing services can help you come up with ideas to encourage people to get involved at your next event. This is a good way to build momentum around your brand and create a social situation.
In other words, if people see that other people like your brand, it will inspire them to follow. You can have a street team promote your business outside or host a sampling session. The most important thing is that other people can see your marketing strategy.
Try Experiential Marketing This Year
Out of all the experiential marketing firms, Auctus Agency is focused on making every interaction matter. We create shared experiences that take your marketing to the next level.
Find out more about our experiential marketing services online, and let us know what you need for your next campaign.
We’re looking forward to hearing from you!