Beyond the Event: Experiential Marketing Campaigns

Are you struggling with your marketing strategy? Is your company having a problem getting your audience’s attention?

We are here to help you change that.

An experiential marketing campaign can be the key to getting your brand in front of people. You can put together an event and activities to engage people with your identity and products.

Many business owners and staffing teams think their marketing ends after the event is over. However, this couldn’t be further from the truth.

You have a lot of work to do to ensure your pop-up and trade shows are successful in the long term.

Below, there are a few tips that will help you maximize your marketing campaign. Read on for all the information you need!

Email Marketing

Email marketing is a great way to connect with potential clients and customers. It’s also fairly easy too.

Collect attendees’ email addresses at your event and send them a follow-up email later. You can send a thank you email, send exclusive promotions, and more. You’ll be able to get them information much easier than you could if you didn’t have their contact information.

You can then create content, deals, and events based on their needs, wants, and interests.

Interactive Online Experience

After you hosted an event or conference, be sure to have interactive online experiences available. This will get people engaging even after your event is over.

In order to encourage your audience to engage, you can offer incentives for participation.

It’s vital that you design these online experiences to be relevant to your brand and your event. You can include virtual tours, quizzes, surveys, and games.

If you run an online retail company and you’ve recently hosted a pop-up shop, consider offering free sampling.

Your customers may not want to invest in clothing that they’ve never tried on before. By encouraging them to sample your clothing post-event, you’ll increase your sales and improve brand trust.

Focus on Social Media Engagement

After hosting an event, you’re likely going to be tired and ready for a vacation. However, the days after your trade show are crucial. You’ll need to be posting content about your event.

You’ll want to focus on getting people to engage with your posts and share your content. Posting videos and pictures from the conference or pop-up will expand your reach. Even people who weren’t able to attend your event will see your posts, which will lead to more interest and sales.

Post Event Branding

Hosting a branding event for your company is a great way to increase sales, but letting the momentum die out after it’s over is less than ideal.

You want to build off the excitement and expand your reach immediately, and we can help you do that here at Auctus.

We want to help you become a market leader. Don’t wait to grow your business and increase your sales, give us a call today.

Our team is ready and available to answer any questions you may have.

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