The Role of Influencer Partnerships in Experiential Marketing

The influencer marketing industry is a $16.4 billion dollar industry. Every year, the market grows by leaps and bounds.

So it only makes sense that you would want to begin marketing with influencers.

Ideally, the social media influencers you choose to work with will connect with your brand’s persona, representing your values and connecting with customers at experiential marketing events.

Influencer partnerships for experiential marketing events play a key role in your promotional strategy. Here’s how you can best utilize them.

Using Influencers for Your Event

What role does an influencer play during an experiential marketing event? Their role doesn’t start and end with the event day itself. They play a key role before, during, and after the event.

Before the Event

Prior to your experiential event, work with your influencer to establish a voice and tone for your event.

They should be someone who understands your brand personality. How is your brand personified? What human characteristics does it have?

A big part of how a brand personality is exemplified is in how it acts. Make sure you are working with an influencer who will represent your brand well.

During this planning stage, establish timelines of what should happen and when.

Finally, for social media purposes, create hashtags to track engagement.

During the Event

During the event, have your influencer document the event through pictures. Influencers know their audience and understand what kind of experiences they are looking for, so incorporating them into your event is like adding an additional host and salesperson to your event staff.

This is also a great time to use affiliate links or discount codes for your products. It’s an easy way to drive traffic to your online store. Just because someone can’t attend your event in person doesn’t mean they can’t reap the benefits of event promotion.

After the Event

After the event, post more pictures, including any your event staff may have taken. Make sure to tag your influencer in any pics you have of them.

Use this time to continue your brand promotion, again incorporating affiliate links and discount codes as needed.

Your goal is to create a social media experience worth following from start to finish. Partnerships like these are essential to organic growth. Along with utilizing your toolbox of experts and acquisitions, this is a key strategy to growing your company.

Using Influencers to Reach Your Persona

It’s important to find an influencer who is relevant to your brand’s persona. Prior to your experiential event, establish expectations of their role. Experiential marketing can be a powerful strategy, but only if done successfully.

It also helps to have a partner like Auctus.

Maybe you don’t have the staffing that you need to fully realize your brand’s potential. Perhaps you require capital for research and development. The reality is, you need a partner who won’t interfere with your day-to-day operations, but enhances your company.

Auctus is that partner. Contact us to learn how.

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