Did you know that 91% of consumers have positive feelings about brands after joining events? That’s amazing!
You want your marketing event to be this kind of success story—or better! To do that, make sure you hire event staff that will do a top-notch job.
Why is it so important to hire the very best, most experienced staff when planning events for your company? Read on to find out.
Experiential Marketing Event
Your marketing staff wants to get the word out about your brand. A great way to do this is through an experiential marketing event.
An event like this is designed to give attendees an experience they will remember. It’s not your run-of-the-mill industry conference. Your guests will get real, hands-on experience with your products and/or services.
You want your customers to remember your brand long after your event. Your event management team should hire the most experienced staff they can to help make your event memorable for all the right reasons.
Who Do You Need on Your Staff?
Those who work in event management know you need all sorts of staff for a marketing event. You might need photographers, entertainers, or hospitality staff, to name just a few of the positions you may require for a smooth, successful event.
When considering event staffing, take the time to ensure you have an experienced team to run the event. You don’t want your staff to be learning on the job. You want a staff that works like a well-oiled machine.
Below are some ways you can make sure you’re getting the best of the best.
Offer a Good Description
Make sure that you’re describing all positions accurately. Don’t be vague. Include precise details about the responsibilities of the positions you’re looking to fill. Applicants should know exactly what they’re signing up for.
By being clear about required duties, you are more likely to find staffers who fit the bill.
Get the Word Out
You want to reach the right people to staff your event. You can do this by being selective about where you look. You may not want to just put an ad in the paper.
Consider using your network to get leads about great people who might be perfect to bring on board. You could also find a company like ours whose business it is to staff events just like yours.
To get the right staff in place, you have the right to be choosy about where you look.
Ask the Right Questions
Once you have applicants for the positions you need to fill, it’s time to meet with them to choose who to hire.
Ask candidates to give specific examples of jobs they’ve done in the past and how they were successful. This should give you a good idea about the breadth of their experience and whether they could handle your event.
Be sure to ask the candidates what they think good customer service looks like. Their values and motivations will inform how they will interact with event attendees.
Hire Event Staff That Delivers
Taking the time to hire event staff that is experienced can help your brand stand out. Those who attend your event will remember what they’ve seen and come back for more.
Check out what we can do to help make sure the staff working your event is the best it can be. We want your event to be a success!
We look forward to working with you soon!
