Did you know that the Oscar Mayer Wienermobile picked up Lyft riders over the summer? The classic vehicle sent riders across New York, Chicago, Los Angeles, and Atlanta in what was a rousing mobile marketing success. Riders were happy to get out of the house, let alone ride in the classic vehicle.
While the Wienermobile is iconic, any brand can replicate its regional or metrowide mobile tour achievement. In the wake of COVID-19, customers look to face-to-face brand interaction more than ever. All you need to do is find the right team for your brand.
Auctus Experimental has marketing tour solutions for any business. Our experiential marketing team will seamlessly plan the ins and outs of your campaign. Read on to learn the fundamentals of our mobile tour process.
Mobile Marketing Requires Thoughtful Design
First, you need an appealing image for your brand. No customer wants to partake in mobile marketing sampling from an unattractive vehicle.
Our creative team collaborates with you to capture your brand’s unique image. Then, we design a comprehensive mobile marketing strategy to spread your brand across a region.
Know Your Region
Although they’re smaller in scale, regional mobile tours need just as much planning as national mobile tours. Because the space is smaller, you’ll need to hone finer details.
Our team researches areas in-depth to learn key pressure points and social hubs in your community. Once we’re deployed, we’ll navigate the highlights of your neighborhood with ease.
Proper Staffing is Essential
Speaking of our team, campaigns are only as successful as those staffing it. We hire only the best for all of our services, including our marketing tour staff.
We’ll staff your tour entirely using our in-house team. Our database contains over 100,000 professionals eager to rock your brand. We have specialists in more than 375 U.S. media markets, so wherever you go, we’ll be there to help.
Don’t worry about vetting or managing our staff either. We handle all background checks, training, and payroll for our event staff to let you focus on the important things.
Finally, any mobile tour has to follow a few strict guidelines to remain above water.
The Department of Transportation (DOT) has several requirements for any mobile tour. We’ll navigate these hurdles, plus handle vehicle procurement and fabrication.
Additionally, while COVID-19 is on the outs, there are still several safety regulations to consider. We’ll stay up to date on the needs of your region, and equip our team as such.
Get Your Mobile Marketing Quote Today
Post COVID-19, there’s no better time than now to jumpstart a regional or metrowide mobile marketing campaign. Using a few key foundations, we’ll build a mobile tour that effectively showcases your brand across any region.We’re eager to get started on your experiential marketing. Contact us to join our experiential marketing family.