89% of marketers consider brand awareness to be their top goal. It’s a crucial factor that affects 77% of purchasing decisions and can increase revenue by up to 23%.
Marketing with brand recognition in mind is a long-term effort. It takes 5-7 impressions for customers to become aware of your brand, and every impression after that needs to retain a positive image.
Read on for 6 essential brand awareness tips.
1. Consider Color and Logos
Coca-Cola may have mastered brand awareness; 94% of the world’s population recognize its logo. That distinctive red and white can’t be mistaken for any other company.
Creating a consistent color scheme is one of the most underrated branding tips, and it can raise recognition by up to 80%.
Take care to create the right logo for your brand as well. Customers will use it to form their first impression within 10 seconds.
3. Use All Available Channels
One of the best marketing tips you’ll ever receive is to use every possible way to spread brand awareness. 90% of customers expect your business to be equally active on all channels.
Social media is one of the most well-known branding methods. Over 60 million businesses use Facebook and 90% of marketers use Facebook ads.
Other forms of marketing are effective as well; blogging can generate 67% more leads. Depending on your business and its audience, you may want to consider options such as videos and podcasts.
4. Personalize Content and Watch Your Brand Voice
One of the most important brand awareness best practices is consistency. Developing a single voice across all platforms increases revenue by up to 23%.
Learn what your customers care about so that you can speak to the 73% of customers that want you to personalize their shopping experience.
Follow brand awareness best practices to stay appropriate and find out what your customers value. 62% will boycott brands that politically offend them, and 89% are loyal to brands that share their values.
Loyalty leads to customer retention, an essential factor for any business. Increasing it by 1% can increase revenue by 20% because 43% of customers purchase more from brands they are loyal to.
5. Encourage Referrals
49% of U.S. consumers cite friends and family as their top source of brand awareness.
Make it easy for satisfied customers to recommend your business through word-of-mouth, emails, and other methods. Referred customers provide 16% higher lifetime value and are 4 times more likely to buy from your brand when referred by a friend.
6. Collaborate
Collaboration with a non-competitor brand is a mutually beneficial way to get both of your names out to the general public. Use experiential marketing to create events that engage potential customers.
The more exposure your partner brand already has, the more the collaboration will benefit you. You may be able to share the cost of events or supplies.
More Brand Awareness Tips
Keeping consumers aware of your brand in the sea of options on the market today turns them into loyal customers. This requires the use of crucial brand awareness tips.
Carefully design your color scheme and logos. Personalize content on all available channels while developing a consistent brand voice. Encourage referrals and collaborate with non-competitor brands. Auctus Agency is a branding company with several strategies to help grow your business. Contact us today to see how we can work for you.
