Experiential marketing has become popular in recent years, with 92% of brand-side marketers stating it’s a vital component of the overall sales and marketing funnel.
Industry professionals recognize this type of marketing as the most successful of all marketing strategies. They rank it ahead of digital advertising, content marketing, partnerships, and traditional advertising.
Enterprises that implement experiential marketing well generally foster positive feelings and memories. They increase customer loyalty and lifetime value.
But exactly what is experiential marketing? How can you create the best marketing experiences using this approach? Read on to learn more.
What Is Experiential Marketing?
Experiential marketing is a type of marketing that focuses on providing a particular experience to a target audience.
This marketing approach creates unique environments that immerse consumers in a dynamic experience. This marketing approach helps spark interactions and virality. It delights and excites the target audience while at the same time helping you achieve your marketing goals.
Some of the examples of experiential marketing include trade shows, pop-up stores, AR and VR digital campaigns, and so on.
Marketing Tips to Enhance Your Experiential Strategy
There are many ways to maximize the results of your experiential marketing strategy. Here are three of them.
Choose the Ideal Venue
Take the time to know the nuances of your target customers. Use that information to select the right venue to meet them.
Where do your target customers usually spend their time? Come up with a list of the most desired locations and determine a venue that encourages the most interaction with your customers.
Get to know where the next trade show will be and show up there to meet potential clients. If you have the resources, don’t just restrict yourself to one venue or trade show exhibit. Take your experiential marketing campaign to multiple locations to reach a wider audience.
Utilize Live Streaming
Live streaming is quickly becoming one of the preferred ways for boosting digital engagement on social media. The emergence of streaming platforms has made it possible for consumers to participate in the action no matter where they are.
Take advantage of these innovations to involve your remote audience in your event campaigns. Encourage your followers to stream your branding events so they get to experience what’s going on regardless of their locations.
Take Advantage of Other Popular Events
From time to time, certain huge events crop up that attract massive audiences. These include the Super Bowl, Olympics, Christmas, and New Year’s Eve. Why not take advantage of these events to boost your experiential marketing strategy?
You can opt to deploy street teams to these events to engage with other attendees and the media. You can also create a good hashtag that allows users to tweet about their experience at the event. This ultimately helps boost your visibility.
Take Your Experiential Marketing Strategy to the Next Level
Making experiential marketing part of your marketing campaign can help increase your sales. To boost the ROI of your experiential strategy, always choose the right venue and leverage the power of live streaming. Don’t forget to use other popular events to your advantage.
Would you like to produce and execute immersive, impactful, creative brand experiences? Contact us today to learn how we can help.