Every game designer dreams of creating the next big thing in the world of video gaming. As a designer yourself, you’ve worked countless hours to create a video game worthy of the gaming gods. Now the world will finally see the fruits of your labor…except you’ve been blocked out by the competition.
Let’s face it: with today’s technology, video games are created basically every day. With so many options available, your game could be left behind in the dust regardless of how great it is. That translates to millions of dollars wasted and countless hours of hard work going unnoticed.
Luckily, not all hope is lost! Video game experiential marketing is a great way to get your audience engaged with your game before it even hits the shelves, so you’ll have a fan base waiting on our release date. Read on to learn a few things you can do to bring out your video game and build success!
1. Create a Real-World Version
Hey, what better way to get your audience excited for your game than by giving them a first-person playthrough? Have a level in your game built to life-sized proportions, and give your interested audience the option of playing as the main character. They could walk through a set-up dungeon or go on a small quest, finding items and enjoying part of your game’s story. They’ll be sure to want to get your game later to continue the action!
2. Have Participants Indulge in In-Game Items
A potion in real life? A mini statue of one of your video game monsters? If there’s one thing that gamers love to see at a gamer convention, it’s real-world options of video game characters and items. You can make such items for your event and sell them as a trinket to interested buyers. Bonus points if you involve them with crafting the item on-site!
3. Bring a Demo Version of the Game
There’s simply no better way to get people excited about your game than by simply having them play the game! If you have a demo of your video game on hand, bring it to your video game event for the audience to check out. They’ll get the chance to see what your game is packing, and if they like what they see they’ll be sure to follow up with you later when the full version is released!
Make Your Video Game Succeed
Your video game has a greater chance of success than ever before now that you know about video game marketing. If you’re ready to really stand out from the pack, you’re going to want someone on your team who can help you do the job. Luckily for you, you don’t have to look hard to do that.
At Auctus Agency, we know what it means to succeed in the industry, and we’re here to make sure businesses like yours can do just that. We have experience working in all industries, and our ability to engage and excite the audience will bring you to the top in no time.
Ready to become a big deal in the gamer community? Check out our site to see what we have to offer, or give us a call whenever you’re ready to work with us. It’s time to get you (and your game) out there!