When throwing an experiential marketing event, you’ve got to be ready to recruit help from all sorts of vendors.
Experiential marketing is all about providing people with an experience that they won’t soon forget. 74% of consumers say that an experiential marketing event makes them more likely to buy the promoted products.
Whether you’re talking about a publicity stunt, a trade show, or a pop up, it takes an army of marketers, employees, and vendors to pull something truly special off.
Finding the right vendors to uphold your experiential marketing strategy can be tricky. In this post, we’re going to give you a short guide to choosing the right vendors to bring your event to the next level.
There are countless benefits to experiential marketing, but you need good people involved. Keep reading and you’ll know exactly what to do to find them.
Understand Your Needs
Before you can start hiring vendors, you need to have the logistics of your experiential marketing event outlined. You may do this with your in-house event planners or you may do it with the help of a company like Auctus. We’re experiential marketing specialists, so we can help you plan your event to a tee.
Essentially, there’s no point in trying to explain to a vendor what their role is at your event if you don’t know yourself. Come up with a list of expectations and goals, then figure out what type of vendors will help you achieve those goals.
If you’re doing a trade show, for instance, a street team might be the perfect way to get people to your booth. For corporate parties, you’ll be looking at booking event venues, entertainment, and catering.
Vetting Your Vendors
Prior to signing any contracts with vendors, you need to vet them. There are countless options for event vendors, so it’s about finding the right ones that fit the vibe of your event.
When it comes to caterers, sampling menus will be essential. If you’re hiring entertainment, you need to find out what they bring to the table. Make sure to get detailed quotes from each vendor so you can keep everything within budget as well.
Communication Is Key
In the days and weeks leading up to your experiential marketing event, you’ll want to be in constant contact with your vendors. Make sure that they know what they’re doing, when, and for how long. Also, make sure that they know who to contact if any issues arise so that you can make other arrangements.
When you’re throwing a guerilla event like this, you want the vendors involved to be excited about it. The more pumped they are about being at your event, the better everything will come together in the end.
Start Planning Your Experiential Marketing Event ASAP
One of the best forms of guerilla marketing is to throw an unforgettable experiential marketing event. Finding the right vendors is so important, but you can’t get to that phase without a great plan in place.
If you need help concocting an experiential marketing strategy, look no further than Auctus Agency. We’re one of the country’s top experiential marketing and branding agencies, having helped hundreds of happy clients achieve their branding goals. Contact us today to learn more about us and to find out how we can help you throw a perfect experiential marketing event.
