Did you know that NCAA’s annual basketball tournament has been taking place since 1939?

With March Madness just around the corner, companies are gearing up to take advantage of the massive audience that tunes in to watch the games.

But with so many brands vying for attention during this hectic season, how can marketers stand out and make a lasting impact? One effective strategy is experiential marketing.

To help you understand how you can put together an experiential marketing event together during March Madness, we have created a guide. Keep reading to find out more.

Guerrilla Sports Marketing for March Madness

March Madness represents an opportunity to score big by engaging with clients and prospects.

To stand out from the competition, you should hire a staffing firm to help you create an engagement strategy. This might include hosting a party or event where clients can watch the games.

You can also offer branded swag or giveaways.

By getting creative and thinking outside the box, you will make a memorable impact on your target audience. You’ll also build relationships that will last long after the final buzzer sounds.

NCAA Basketball Mobile Marketing Experiences

To create a mobile marketing strategy, you may need staff to help you execute your campaign. This is why you should consider hiring a staffing agency.

They can provide the necessary expertise to make sure that your event runs smoothly.

This might include setting up interactive basketball-themed games. You should also consider providing live updates and commentary on the games.

You should also leverage social media to spread the word about your campaign.

VIP Basketball Marketing Experiences

By offering a memorable experience to a select group of customers or clients, you can build brand loyalty. You will also generate positive word-of-mouth buzz.

VIP experiences might include access to exclusive seating or meet-and-greets with college players. It can also be helpful to organize pre-game parties or post-game celebrations.

By providing an immersive experience that goes beyond the standard game day fare, you will stand out in the crowded world of college sports marketing.

B2B March Madness Marketing

B2B basketball marketing experiences might include corporate box seats or exclusive pre-game events.

These sorts of experiences tend to be more profound than traditional business interactions. Your goal should be to develop a sense of camaraderie with your business partners.

These experiences can also serve as valuable networking opportunities. You’ll have the chance to connect with other like-minded companies.

If you need help organizing a sports marketing event, consider getting help from a staffing agency.