Within the marketing industry, many experts consider Chicago’s World Fair in 1893 to be one of the first great examples of experiential marketing. This might lead you to believe that, more than a century later, pulling off a successful experiential marketing campaign would be a breeze.
But in reality, there are many challenges your company might face when you look to use experiential marketing to your advantage over other types of marketing. Whether you’re looking to use this kind of marketing at a trade show or you’re interested in putting together a street team to pull off a stunt, you’ll need to overcome these challenges from the start.
Here are some of the most common experiential marketing challenges you’ll face and what you can do to overcome each of them.
Coming Up With a Fantastic Experiential Marketing Idea
There is a reason why so many companies have started to utilize experiential marketing. It’s a very effective way to create emotional connections with people.
Experiential marketing involves creating an experience that people can take part in together. From product demonstrations to full-on publicity stunts, people enjoy participating in events like this. So you can turn each person who attends one into a brand ambassador for your company by ensuring they have a great time during an event you hold.
The challenge, of course, is coming up with an excellent experiential marketing idea that you know people will love. You’ll need to brainstorm quite a bit to land on an idea that will have a great chance of working.
You might also need to turn to experiential marketing experts for assistance. A company like Auctus Agency can help you with branding your company through the use of experiential marketing.
Working Out the Logistics of an Experiential Marketing Plan
Other marketing options that your company will have will usually be relatively easy to plan out. You won’t have to worry about working out the logistics of them.
But there will be a lot of logistical nightmares you’ll run into when you’re trying to execute an experiential marketing plan. This will include:
- Finding a venue
- Obtaining the right equipment
- Creating a capable staff
If even just one aspect of your experiential marketing plan fails, it could ruin the entire thing. This is another advantage of hiring a company like Auctus Agency to help you make sure everything goes according to plan from start to finish.
Calculating the ROI for an Experiential Marketing Campaign
Once you’re all finished with an experiential marketing campaign, you’ll want to see whether or not it was worth it. You’ll likely have to make a big investment when you’re using marketing techniques like experiential marketing over digital marketing and other types of marketing.
But you should be able to work with a company like Auctus Agency to calculate your return on investment through the use of:
- Attendance rates
- Social media reach
- Lead generation
- Brand awareness
- And more
It’ll enable you to see just how successful an experiential marketing campaign was in the end.
Let Us Help Execute Your Experiential Marketing Ideas
Implementing a strong experiential marketing campaign won’t be without its challenges. But you’ll be able to overcome them when you have the marketing experts from Auctus Agency on your side.
Contact us to hear how we can help your company.