86% of customers are willing to shell out more of their hard earned money for an exciting event or excellent customer experience. This highlights the fact that properly laid out event logistics play a huge role in customer satisfaction.
Companies today are expected to find increasingly more creative ways to stand out from the competition. Experiential marketing plays a huge role in making that happen. If you’re looking to learn more about the importance of event logistics for your next experiential marketing campaign, we’ve got you covered.
Keep reading for how to learn how event logistics are key to bringing your vision to life.
Benefits of Experiential Marketing
Before we dive into the nuts and bolts of event logistics, let’s go over a few of the benefits that experiential marketing brings to your business. We live in a highly saturated world with new brands and products coming at us from every angle.
Experiential marketing helps your brand to stand out with key brand recognition, ultimately leading to authentic connections and repeat customers. How your brand is perceived by customers all starts with the right marketing campaign. With experiential marketing, you have the opportunity to cultivate a positive, lasting impression for your customers.
Most importantly, experiential marketing allows your customers to engage in real-life event experiences. This emotional hook cultivates a sense of community and belonging, ultimately creating a loyal, repeat customer base.
Coordinating the Logistics
Logistics may not be glamorous but without well-thought-out coordination, tasks become fires that end up stealing the show. That is not what you want when creating your next marketing strategy. Instead, you want a detailed, well-coordinated plan to bolster a successful campaign.
Some examples of experiential marketing logistics include:
- Staffing
- Layout
- Transportation needs
- Shipping and delivery timelines
- Streamlined communications
- Price negotiations
Well-executed logistics are what make an event sing. When items like the layout of an event space are organized accordingly, event attendees can more fully enjoy the experience presented to them.
Setting the Stage
In order to make your event stand out, logistics must be at the top of your mind when executing your experiential marketing strategy. Logistics will help you create a memorable event for your attendees. There are a few ways you can optimize your event logistics.
When sourcing your venue, be sure the location not only fits the event in question, but accommodates people of all ages and needs. In addition, you want to confirm any keynote speakers or VIP guests are able to get to and from the location with ease.
Additional points you can implement to ensure a smooth event include:
- Confirm ADA compliance
- Check the venue’s delivery protocols
- Confirm valet parking requirements
- Check power sources and internet capabilities
- Establish the day-of chain of command
As seen here, the logistics necessary for any event are complex. No one event will have the same planning needs as the other. However, one thing all experiential events have in common is that logistics are the key to a successful event.
Planning Your Next Event
Whether you’re catering an event or booking a weekend-long corporate retreat, Auctus Agency has you covered. We have more than 50,000 brand engagement professionals to help make your next event a successful one.
We help cover everything from logistics to staffing and beyond. Whether it’s through mobile marketing or guerrilla engagement, we help handle campaigns and eye-catching experiences across the nation.
Reach out to us today and we’ll help you craft an unforgettable experiential marketing event for your customers!
