Experiential marketing has a nearly 40% success rate, making it one of the most effective marketing techniques.
Experiential marketing is a powerful strategy for engaging customers and creating memorable brand experiences. However, as with any marketing approach, there are common pitfalls that can hinder your success.
In this blog post, we’ll explore the top experiential marketing mistakes to avoid, so you can make the most of your campaigns and leave a lasting impact on your audience. Whether you’re planning a street team activation, a trade show booth, or staffing a unique event, steering clear of these errors will help ensure your efforts are fruitful and rewarding
Poor or No Planning
A huge amount of planning goes into successful experiential marketing events. If you don’t, there’s no way you’re going to achieve what you want to do.
Planning starts with research, identifying your target demographic, main competitors, and goals to shoot for. Once you’ve done your research, you start creating a strategy to get through to your customers. Every aspect of your event should be planned out with safety nets should anything go wrong.
Budget Failures
It’s so important to stay on top of budgeting when you’re launching an experiential marketing campaign. Whether you’re working on a trade show booth, a networking conference, or a giant corporate party, you need to make sure there’s enough money.
The biggest thing is leaving yourself some wiggle room in the budget. When things require a bit more money, it’d be a huge mistake not to have it available.
Not Making Meaningful Connections
What makes experiential marketing one of the most effective marketing techniques is its ability to create impressions. You can pique people’s interest all you want, but if you fail to capitalize on the connection, you’ve failed.
Make sure you’re able to follow up with the people who’ve attended your event or been engaged by your street team. Consider using sampling or swag in your promotion so attendees can easily reach you after the event.
Being Too Broad
Some experiential marketers fail because they try to do too much. With this type of marketing, it’s best to zero in on your niche and cater directly to their wants and needs.
When you try to appeal to a mass audience, you’re going to miss the little things that make you appealing to your niche. This is especially harmful when you’re a young brand that isn’t established yet.
Failing to Follow Up
With experiential marketing, your aim is to make connections. A successful event or campaign doesn’t stop after the event itself. You need to follow up with the people you’ve connected with if you’re to see results.
Lead generation and conversions are two important marketing metrics for this type of marketing. If your event’s purpose isn’t to find leads and turn them into customers, then what are you doing it for?
Get Experiential Marketing Help from Auctus
Building successful experiential marketing strategies requires you to know what not to do. These common mistakes are enough to sink your street team or trade show conference marketing efforts. When you have a solid marketing team behind you, however, success is attainable.
Auctus is a coast-to-coast experiential marketing agency with 150 clients across a range of industries. To learn more about our services, don’t hesitate to contact us today.
