Marketing is one of the major pillars of any successful business. No matter how good your product or service is, it won’t mean much if you can’t get your brand in front of the right people.
Of all the different marketing strategies you could use, experiential marketing is one of the most notable. The average business spent almost 9% of its revenue on marketing expenses in 2022, but it’s essential to understand how to market on a budget.
We’ve written a guide on how to use staffing, sampling, and similar marketing techniques to take your results to the next level. Let’s explore the key information you should know.
Plan Ahead
Plan as far ahead as you reasonably can for your brand activation campaign. Doing so allows you to better adapt to contingencies like scheduling conflicts or personnel shortages. The last thing you want is to have certain details of your plan fall through shortly before a key moment.
Proper Staffing Is Essential
You won’t get very far without the right street team. It’s crucial to organize the right employees for your experiential marketing efforts.
These should be people who are personable and communicative. They should also understand customer pain points. Your team members must have comprehensive knowledge of your company’s product or service.
It’s not uncommon for companies to leverage their top salespeople during experiential marketing campaigns. Consider using direct staffing if you’re having trouble finding the right employees.
Doing so could greatly streamline this obligation. The sooner you assemble the right team, the faster you’ll get your desired results.
Find the Right Event
The best experiential marketing opportunities are often tied to events. These can include attending a trade show, party, or similar occasion.
However, it’s essential to research before making a decision. This will provide insight into the potential payoff.
For example, you wouldn’t want to allocate time and resources to an event that only a small number of people will attend. This is especially true if attendees don’t match your target demographic.
A great way to narrow down your potential options is by looking for recurring events. You can research the event’s reputation to see what other people have to say about their experiences.
Decide What to Showcase
Chances are your business offers dozens of products. It’s impractical to showcase everything at once.
You should also avoid promoting only your most expensive items. While high ticket sales can be enticing, it’s recommended to include a variety of price points.
Consider your target demographic as a whole so you can include items that appeal to everyone. Isolating part of your audience carries the risk of poor performance.
Get Started ASAP
Experiential marketing is an amazing opportunity for many businesses. The tips in this guide will ensure you properly use event staffing for your strategies and reach unprecedented heights.
At Auctus, we strive to create genuine, memorable engagement for each campaign we build. Our professional team prioritizes exceeding expectations and delivering the best results. Reach out to us today to learn more about how we can revamp your marketing strategy.
