It can be hard to get the word out about your brand. There’s just so much out there vying for the public’s attention.
But there are great strategies you might not have thought of before to set your brand apart from the rest. For example, have you brought in a street team?
Let’s go through how street teams can help your brand exposure.
Create Excitement
Street teams can generate buzz by injecting enthusiasm and excitement into urban spaces. Their vibrant presence and lively interactions catch the attention of passersby. This sparks curiosity and interest in the brand they represent.
They can stage interactive demonstrations of the brand’s products or services, allowing people to experience them firsthand. Passersby will be able to try sampling the products, which helps create a memorable and engaging encounter.
Street teams can incorporate live music, dance performances, or other entertaining acts that align with the brand’s image.
They can engage local artists or performers to create a lively atmosphere, attracting and captivating the audience. They can also incorporate what’s going on in the world into their publicity stunts, making it more likely they’ll go viral.
Use Social Media
Brand ambassadors can encourage attendees to share their experiences on social media using a specific event hashtag.
They can share real-time updates, photos, and videos of the event on various social media platforms. Live updates provide an immediate and dynamic view of the brand experience, attracting a wider online audience.
These staff encourage attendees to share their experiences by creating and sharing their own content related to the event. This could be through photos, videos, or testimonials. They can then share this user-generated content on the brand’s official social media channels, showcasing the community’s engagement.
Contests and Giveaways
Contests and giveaways are powerful tools for street teams to transform urban spaces into engaging brand experiences.
Brand ambassadors create contests that are relevant to your brand and resonate with your target audience.
They’ll tailor the contests to suit the urban setting and the event’s theme. They can also ensure you have the event staffing available to properly manage the event.
They may devise challenges that attendees can participate in, either individually or in teams. Challenges could include solving puzzles, completing tasks, or answering brand-related questions. This will help participants form positive memories of your brand.
Pop-Up Shops
You might be looking for something lower-key from your experiential marketing. That’s where pop-up booths or shops can come in.
Street teams can set up mobile pop-up shops or booths in strategic locations, allowing people to browse and purchase products or services on the spot. That can be a great choice if your plan is to show off your goods at a conference or a trade show.
This brings the brand directly to the consumers, providing a convenient and immediate shopping experience.
They’ll begin to associate your branding with ease and authenticity, making it more likely they’ll want to make purchases from you in the future.
Start Your Own Street Team Today
Clearly, there are a lot of ways a street team can help your brand’s exposure. But how do you build a street team that works for you? That’s when you should reach out to the
Are you ready to start working with brand ambassadors? Contact Auctus Agency today for all the help you need.
